Committed.

At Alpha we’re committed to growing our business in a way that allows us to earn money whilst retaining our integrity – this in turn enables us to be passionate and believe in what we do.

For us, true value is sustained value. In an industry where everything is volume-based and transactional, we’ve chosen to build our business on the quality of our relationships, not the quantity. Doing this means it’s no good adding value one day, only to ruin it in the interest of a short-term result the next. This is also why we will never put our commercial interests before our clients’. Testament to this is our continued refusal to sell products that don’t pass for hedge accounting, despite it being a profitable revenue source for many of our competitors.

In the end we believe this long-term approach is better for everyone though. It supports the future of both our clients’ businesses and our own. Ultimately we think that’s something worth committing to.