Effective currency hedging is a balancing act. One that requires you to ignore every distraction around you, and stay focused on your end goal.

A balancing act.

When businesses hedge their currency forecasts, there is one inevitable outcome: either they hedge too much or too little. This has implications for them such as eroding profit margins, cash flow uncertainty, and how competitively they can purchase goods or make sales.

At Alpha we develop bespoke hedging programmes that help businesses take greater control over the impact currency has on these key business drivers.

Ignoring distractions.

The main purpose of a hedging programme is to protect businesses from external distractions that can lead them to hedge disproportionately.

These typically consist of currency forecasts or the emotional attraction to an ‘optimal rate’.

At Alpha, we recognise that decisions driven by speculation will by definition lead to inconsistent and uncertain results.  This is why we believe an element of formality is essential to control the impact currency has on any business.

A different perspective.

Achieving consistent and effective results requires not only a change in strategy, but also a change in perspective.  Fundamentally, this means managing currency in line with your commercial objectives and competitive landscape, rather than a currency forecast or even a target hedge rate.

Ultimately, we help businesses that want to outperform their competition, not the currency market.

Find out more…

To find out more about the services that make Alpha unique, read our approach.

For examples of the clients we work with and to hear what they say about us, read our testimonials.